IMARC Group, a leading market research company, has recently releases report titled “On-the-go Healthy Snacks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global on-the-go healthy snacks market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How big is the on-the-go healthy snacks market?
The global on-the-go healthy snacks market size reached US$ 97.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 145.0 Billion by 2028, exhibiting a growth rate (CAGR) of 7.02% during 2023-2028.
What is an on-the-go healthy snacks?
On-the-go healthy snacks are nutrient-rich food products consumed to quench appetite and provide energy while engaging in various activities, such as office work, gym, driving, and traveling. It includes chocolate, fruits, roasted chickpeas, mixed nuts, granola bars, muesli, oats, and yogurt. On-the-go healthy snacks are rich in proteins, healthy fats, vitamins, minerals, fibers, and several antioxidants, such as kaempferol, resveratrol, and p-coumaric acid. They are tasty, portable, and easy-to-carry food commodities that enhance the convenience and fulfill nutritional needs. On-the-go healthy snacks also decrease hunger pangs, prevent dehydration, boost immunity, reduce inflammation, increase nutrition intake, and aid in sustaining energy levels.
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What are the growth prospects and trends in the on-the-go healthy snacks industry?
The increasing health consciousness among consumers is one of the key factors driving the market growth. On-the-go healthy snacks are widely consumed due to their numerous health benefits, including stabilizing blood sugar levels, improving bone health, promoting fullness, assisting in weight management, and reducing the risk of cardiovascular diseases (CVDs), diabetes, obesity, gastrointestinal disorders, and cancer. In addition, the rising product demand due to the increasing participation in sports and allied activities to improve energy levels, increase performance, and promote recovery post-exercise is favoring the market growth.
Furthermore, the introduction of attractive and sustainable packaging solutions that are lightweight, portable, minimize carbon footprint, and enhance consumer convenience through easy-tear and resealable features are providing an impetus to the market growth. Additionally, the launch of gluten-free, plant-based, and organic product variants due to the emerging trends of veganism and rising demand for non-genetically modified organism (GMO) certified products is positively influencing the market growth. Moreover, aggressive promotional campaigns by manufacturers through advertisements and the introduction of snacks in attractive colors, innovative textures, and nostalgic flavors, such as peanut butter and jelly, cotton candy, soda pop, and breakfast cereals, to attract a broader consumer base is propelling the market growth. Other factors, including increasing demand for single-serve portable snacks due to hectic lifestyles, rising expenditure capacities of consumers, and easy product availability across various e-commerce platforms, are anticipated to drive the market growth.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Product Type:
- Cereal and Granola Bar
- Nuts/Seed Snacks
- Biscuits and Cookies
- Dried Fruits
- Meat Snacks
- Healthy Beverages
Breakup by Nutritional Content:
Breakup by Packaging Type:
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Speciality Stores
- Convenience Stores
Breakup by Region:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
- Latin America (Brazil, Mexico)
- Middle East & Africa
Who are the key players operating in the industry?
The report covers the major market players including:
- B&G Foods Inc.
- Calbee Inc.
- DANONE SA (DANONE)
- General Mills Inc.
- Hormel Foods Corporation
- Kellogg Company
- Mondelez International Inc.
- Nestlé S.A.
- PepsiCo Inc.
- Select Harvests Limited
- The Hain Celestial Group Inc
- Tyson Foods, Inc.
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